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What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way to generate advertising in search engines using clicks to generate your website, rather than "earning" these organic clicks. You know the sponsored ads often seen on the top of Google's search results page, marked with a yellow sticker? This is the pay-per-click (PPC specifically Google AdWords, which we will discuss later).
Here's how it works: every time the ad is clicked, you send a visitor to the site, you pay the search engine a small fee. (That's why it's called. "Pay-per-click") If the PPC campaign is well designed and is running smoothly, this fee will be trivial, because the visit is worth more to your business than what you pay for. For example, if you pay $ 10 for a click, but the results click on a $ 300 points, then PPC is a breeze.
It’s good for searchers – Research shows that people click on paid search engines more often than any other form of digital advertising. This means that people will not really be advertised, provided that the products and services advertised really fit the needs of the researchers. And because we use search engines when we look for products and services, the results, including the ads, are usually very important for what we are looking for. In addition, Google has developed an excellent formula to ensure that the PPC ads meet the needs of users.
It’s good for advertisers - Advertisers are offered a unique way to put their message in front of an audience that actively and specifically looking for the product. As seekers reveal their intent through their demands, advertisers can measure the quality of traffic resulting from the clicks of the search engines.
It’s good for search engines – PPC allows search engines to meet researchers and advertisers at the same time. The researchers conclude their user base, while the advertisers offer it with their source of income. The engines want to deliver relevant results, mainly through a very targeted advertising channel providing for the revenue of the ride.
The only advantage of PPC marketing is that Google (and other ad networks) not only reward the highest bidder for this inventory, but also the most important indicators (such as ads that are most popular among users) reward. In essence Google rewards good performance. The better your screen, the higher the CTR, and the lower the costs.
Each pay-per-click campaign is unique, but the most successful campaigns all share the same features: an organized logical structure, global search keywords, and ongoing management and maintenance.
However, while it is important to focus and dedicate enough time to each of these areas, to manage a pay per click campaign is to work smarter, not harder. Finally, you have a business to run and PPC management can be a full time job. E 'therefore important, as possible to maximize the impact in such a short time, so that the valuable time to focus on what really matters - growing your business and take care of your customers.
Many customers are primarily using their keywords - and rightly so, because the keywords of the foundation are built on the pay-per-click campaigns - but how these keywords organized and structured is just as important. Nevertheless, far fewer advertisers are concerned with their structure, which can lead to reduced performance and wasted spending.
Although there are many ways you can structure a pay-per-click, z campaign. B. a structure that reflects the architecture of your site or the categorization of the different product lines, all successful campaigns paid the same five elements